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A Supreme Guide About ALT TAGS SEO For Shopify Images In 2022


If you own a Shopify store, you know that good product images are essential for driving traffic and sales. However, many store owners don’t realize that optimizing your images for search engines can be just as important.

Using strategic ALT texts, you can help your product images rank higher in search results, leading to more traffic and sales. This article will lead you to how to optimize your Shopify images for SEO using ALT texts?

What Are Alt Tags?

It is an HTML attribute that provides search engines with a text alternative to an image tag. Alt tags are also learned as “alt attributes” and “alt descriptions.”

When a user’s browser cannot render an image, the alt tag will be displayed in place of the image.

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It is essential for two reasons:

First, it enables search engines to index the content of your page.

Second, it provides a text alternative for users unable to see the image.

Alt tags are also operated by screen readers, which are programs that read web pages aloud for visitors with low vision or blindness. When a screen reader experiences an image, it will read the alt tag aloud.

In some ways, you may also use an automated system for adding ALT tags. For example, you might install a particular app, effectively requiring Shopify to automatically fill in the ALT tags for each visible image on the page.

Why are Images So Important?

Google Image-related searches account for 22.6 percent of all searches. For this reason, you must take proper Image SEO of your Internet presence, specifically if you’re losing potential visitors to failing to improve your Image SEO.

Image SEO can drive traffic to your site in two ways:

  1. Using optimized pictures makes it possible to enhance the probability of appearing high in Google Images.
  2. On-page SEO relies on images to work correctly.

Images increasingly appear on Google’s regular search results page above the standard step-over-the-fence results.

Like the result for the search field “blue ford raptor,” notice how many entries appear before the first from the search results.

The photos will help your written content stay exciting and encourage your audience to finish the page instead of scrolling past it. In addition, images will also help break up blocks of large text.

It won’t hold your interest if you linger too long on a block of several sentences.

Let’s now talk about how to make an alt text for SEO images that is crucial to our content.

What is the purpose of ALT text in an image?

Even though image ALT text is important for both people and search engines, none can deny its importance. So, let’s check its importance below:


It’s not only about adding alt text to images but also about photos and images in general. It’s in the original and continuing purpose of accessible web design to describe pictures for anyone who might not see them, including screen readers, users who prevent images, and people who are blind or otherwise visually vulnerable.

Provide Support to Readers Who are not Visual

The character attributes were created to assist visually impaired people. If there is an image and no ALT text, a screen reader cannot understand the function the artist of this graphic was attempting to convey. Consequently, users utilizing a screen reader may be able to read the page’s source code. It means that the site visitors who are visually impaired could be unable to see the article.

Not only have voice readers become more popular, but they are also much greedier to help reduce the noise of other tasks paying attention. Thus, ALT text gains yet another layer over its importance.

It is important to highlight another core reason to introduce the importance of visual ALT descriptions. Sometimes, your Shopify site cannot load an image properly (due to a technical flaw), which consequently causes users to come across the photo and its function not quickly. However, with ALT attributes, you can continue to sense the image that should portray in any situation.

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Enhance the Overall Website’s Search Engine Ranking

One of the main advantages of using image ALT tags on your pages for sight-impaired visitors is that it makes your website rank better on search engines like Google.

Google needs alt text to promote relevant web content. On the storefront of your Shopify online retail shop, if you add alt tags to serve as dress, jeans, or corset, Google will identify your company as a website or a clothing store.

On the other hand, if the ALT tags may be absent, usually from images, and Google can’t assist in determining what they are focused on, other search engines may not understand it as the merchandise you are selling.

Improve your Google Image Ranking

There are several factors that search engines crawl:

  • Image Name
  • Alternative text
  • Text title

Search engines resort to static void ALT tags as the underlying texts of images in crawls, indexes, and ranks. ALT text is considered the first function during the checkout of a search engine as it describes the image itself. It carries the same weight as the description of the site itself.

Since ALT text needs to be unique to the image, descriptive, and it will contain the main keywords, it’s recommended that it be unique to the screen capture.

Utilize Google Image to Drive More Traffic

Search engines such as Google, Bing, etc., bring up the web page URL below the search result page if the picture is popular. There’s a possibility that users might click to get to your site by entering the URL of the image. It signifies that having a respectable rank in image search results may give you a lot of traffic.

Google recommended to the analysts that one of the most important things to do when seeking to surge to the top of search engines was to maximize the use of ALT text and meta tags. And this strategy is large enough to help you get 20.45 percent of searches if you neglect to add ALT data. For this reason, a successful business person should keep in mind this tip simply because it’s something that could very well boost his search engine rank.

Image and website optimization are similar in that they require you to list specific attributes, like the title, size, ALT text, etc.

How to include ALT text to images in Shopify?

Adding ALT text to images on Shopify can be done in various ways. Let’s look at some of the practical tips and tricks.

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Adding ALT text to product images

The steps below will help you add ALT text to Shopify product pages:

  1. Visit your Shopify store and log in.
  2. You can find all products under Products > All products
  3. To edit a product, select it
  4. Click a product media item on the product details page
  5. It will take you to the Preview media page
  6. Click on Add ALT text
  7. Click Save ALT text after entering your ALT text.
  8. To exit the preview page, click the X.

Adding ALT text to theme images

The below stages will instruct you on how to add ALT text to the theme images:

  1. Go to Online Store > Themes in your Shopify admin.
  2. When you have found the theme you want to edit, click Customize.
  3. Click the section with the image that needs ALT text from the theme editor sidebar.
  4. Click Edit below the image.
  5. Enter the ALT text in the dialog box and click Save.
  6. Then click Save.

Adding ALT text to collection images

Sadly, Shopify administrators currently can’t modify ALT descriptions on retailer pages for individual collections.

The Shopify staff recommends the following to resolve this issue:

  • If you’re skilled in coding, you can use these talents to create software to add alternative text to collection images.
  • A metadata program might assist you in that endeavor.

Adding ALT text to blog images

ALT text highlighting photos on your blogs’ posts aids you in providing far more context.

As a result, your website is better likely to achieve a higher position in the SERPs for your target keywords, as the search engines recognize that you utilize original, quality material instead of spamming the blogs you visit.

When composing a new blog post, always include quality and relevant images. Furthermore, you should choose the right words in the ALT text for these images.

How to write ALT texts for images for SEO?

The below tips will assist you in writing a good ALT text:

  • Describe what you see in as few words as possible;
  • “Image of”, “screenshot of”, etc. It should not be included.
  • At the beginning of the post, include a keyword (or a keyword phrase) related to the image;
  • Avoid stuffing your ALT texts with keywords;
  • Hyphens should not be used;
  • For decorative images, do not write ALT text.

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Using apps for writing ALT text in Shopify

If you are worried that cataloging images on a page on your Shopify store will be a long, ongoing process, it’s not a problem. You can create a modern solution using Shopify’s software application that requires image editing.

Pick a software or image optimizer to enhance your image SEO, These types of software or apps:

  • Generates ALT tags for your products, collections, and blog posts
  • Optimizes your images without sacrificing quality by reducing them by up to three quarters
  • In addition, it offers SEO and speed optimization features to help your store perform better

What is so great about these apps is that you can create ALT tags that will improve Google Image Search rankings with just a few clicks.

The difference between an image’s ALT tag, title tag, and filename

Shopify SEO novice may be confused with similar Shopify SEO terms, such as ALT tags, title tags, and file names. However, here are some best practices for each of them to achieve SEO results.

We’ve already covered the facets of ALT and <title> text, so let’s move on to the filename and text tags.

Title Tags:

The caption that occurs when you hover over an image with your mouse contains more information about the picture. The title tag appears in the address bar when you hover over the picture.

The following are some best practices for title tags:

  • Don’t use more than 66 characters
  • Try to use keywords first
  • Mentioning brand name

File Name:

File names are the names of files you upload from your computer to your Shopify store.

The following are some best practices for file names:

  • Keeping it short;
  • Providing descriptive information;
  • Keep it to four words;
  • Instead of underscores, use hyphens.

Some tips for optimizing ALT text

If you want to add a good ALT text, you should keep in mind the following:

Functions as Description of the Image

The image’s text is generally used for this purpose and should describe the graphic. So, the ALT text needs to be descriptive so that the reader might discover the image’s function when the image fails to load.

Readers and search engines can get confused by unexplained text types.

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Don’t add ALT text to all images

Webpages designed with decorative images may have useless alt text, which will make it annoying for users with screen readers if you incorporate this sort of valuable text. In this instance, you can use NULL alt text, which screen readers will ignore.

ALT text should be accurate and concise

ALT text content should concentrate on the visuals and functionality of the photo. It is the primary reason for those texts not becoming long. For example, strawberries and cheesecake with cream are sufficient to describe an image instead of “there is a picture of a gorgeous strawberry cheesecake with cream on the table.”

Use your keywords

A way to triumph over search engines is to utilize keywords in an ALT text box. Although the ALT text suggests nothing, it is a chance to add your target keyword and appeal to searchers who most watched your site. If you know that publishing an ALT tag is a marvelous way to approach your target keyword, we greatly encourage doing precisely that.

Avoid stuffing keywords in the image ALT text.

Aside from improving the SEO ranking of the site, as explained in the ALT text, this image’s free-text description concerns selling kitchen appliances. As an example, instead of explaining the image of strawberry cheesecake with cream appliances, you could write about using an instant pot to make cheesecake.

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These steps for Shopify image optimization will help ensure your site is visible to search engines. It, in turn, can lead to increased traffic and conversions. Testing and experimentation are crucial to finding what works best for your site and audience. So, reach out and begin optimizing your images for better Shopify SEO!

Frequently Asked Questions

Does alt text HELP SEO Shopify?

Correctly filled-out ALT texts are ideal for SEO, as they are necessary for image search. When ALT texts are well-written, they allow search engines to correctly interpret the content and context of your images and enhance your product’s standing in the SERPs.

How Does Alt Text Impact SEO?

Alt tags for the pictures on your website are critical to search engine optimization and play a vital function in your website’s search engine rankings. Changing the alt text in images is SEO-essential because it provides search engines the context necessary to understand what images display.

Is image alt text a ranking factor?

An HTML attribute known as the alt text is recognized as a factor for image search by search engines like Google. It’s recommended to give appropriate and relevant content to take advantage of this attribute.

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