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An Ultimate Guide About How to Fix Redirect Chains in 2022?


There is no more frustrating than SEO issues remaining and your work to undo them. How to fix redirect chain?

Redirecting older pages to new ones is an excellent technique to direct a nice deal of the old SEO value (link equity). However, you might not be aware of redirect chains and how toxic they can be for your SEO and general search engine rankings.

If pages aren’t t displaying any relevant updates, no matter how many backlinks you produce or the efforts you put in, you’ll want to check for redirects to them.

This guide will tell you how to determine which redirect chains to fix, how long each procedure will take, and how they can improve your search engine optimization.

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What Is a Redirect Chain?

When you redirect a link, the user is rerouted to the destination URL. As a result, you can use redirects for search engine optimization (SEO).

When there is more than one link to direct to another webpage, it’s called a redirect chain.

A basic redirect would peek like this:

URL A (aka the actual URL) redirects to URL B (aka the last goal URL)

Googlebot may encounter distinct challenges when it encounters several additional redirects. Googlebot may even abandon provoking these issues.

Direct scripts play no crucial part in search engine optimization. The revelation of the problem can interrupt your website’s architecture negatively.

A simple redirect link apparatus will then seem like this:

If you have more than two pages in your redirect, it’s a chain of redirects. It may need to include as little as three links or fewer, but it can be dozens of links in length.

The confluence of ethical missteps typically causes this to go over time.

Create Page A

Page A is replaced by Page B a year later

Page A is redirected to Page B

After another year, you replace Page B with Page C

Page B is redirected to Page C

From Page A to Page C, there is currently a redirect chain

No need to bother redirecting Page A when setting up your second redirect. It might seem like a simple notion, but only thinking about Page B when you set up the second redirect could catch you unaware. It’s essential to keep this in mind fact too.

How are redirect chains created?

There are two typical ways for redirect chains to happen:

Oversights: Redirects are small to the human eye. It means that if you inadvertently redirected and realize that it is already set up for redirection, you will likely unconsciously create a loop of redirects.

Migrations: People often overlook updating redirects following website migration. For example, you add extra redirects without updating older ones when switching HTTP to HTTPS or altering your site’s name.

Redirect chains vs. redirect loops

If your website uses chains and redirects, it could have a problem called redirect loops. Redirect loops are even worse than redirect chains because they result in error messages.

The following is an example of a primary redirect loop:

You are not limited to a single page when looping pages.

Page A redirects to Page B, which then redirects to Page C, which redirects around to Page A and allows the request to return. Because there doesn’t appear to be a backlink that the browser can handle, the user has an error message.

There are various reasons why it is so problematic to link a redirect chain and redirect loop on your website.

How Do Redirect Chains Impact SEO?

A few ways to hurt your SEO can be rights in the redirect chain and the loop.

Google considers how its algorithms update the user experience when optimizing them and possibly crawling your website. Their consideration includes the search engine s functionality when figuring out how these changes add value to you.

You lose PageRank

According to Google, when a web page is redirected until it is redirected to the URL, PageRank is transferred to the new URL. Therefore, you may use this strategy if you’d like to make a new and updated version of the previous page without losing any highly efficient SEO rating.

Nevertheless, there’s a limit to how well Google conducts this process. When you have a redirect chain, Google has offered that they begin treating it as a 404-page error.

Any PageRank that the second-page page doesn’t have will pass from its parent on the first page. It can be harmful to the new post’s ranking.

Your pages load slower.

Melting points are a key Google ranking component since they signify that users enjoy their site. A website takes longer to load, and the more users abandon it before it finishes, the warmer Google likely regards it.

If your pursuit comprises many links, it may take longer for that load to change if the redirects are made into a chain. The easiest way to improve the loading speed on your website is to remove any existing circuits.

Your website is more brutal to crawl.

There are two ways in which Google determines which web pages to crawl.

The second is how they apply redirect chains. Google said they treat redirect chains as a 404 error in a single instance. Because of this, if their robot crawlers see this type of redirect hosting, they reserve it for a nonexistent webpage.

The second issue with your crawl budget is that you need Google to crawl your complete site. Every URL it passes on will make it more toward reaching its limit, from where it will stop trying to crawl your site.

Not only that, but if it detects many errors constricting the site, like a 404 error, it will crawl it much faster than average.

When you add a lot of new information, Google may not be able to crawl every web page on your website. Poor site health may also contribute to slower page load times, making your website rank lower in search results.

Your internal linking gets interrupted.

Internal linking may be an essential factor in improving your SEO. If you include links to other pages online, you could begin to experience a chain of events that can happen over a long period.

We recommend that you remember this argument for inbound links, too. It’s not uncommon to send a link to a brand-new domain and then change it, redirecting the final destination. Take care not to enable backward links to ruin a few internal links on your site slowly.

Previously, you helped search engines deliver popular and relevant content to help them find the best sites to crawl. Now, search engines encounter network issues, which prevent the new pages you need to crawl. There’s no SEO value in this approach.

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Types of Redirect Chains

Generally, redirect chains are a result of particular conditions. Knowing the most common types will help you to look for them actively. You will then be able to address them adequately once detected.

HTTP to HTTPS chains

It’s a typical issue for websites going to HTTPS for the first time. Any time a URL converted from HTTP to HTTPS, it resulted in an influx of redirect chains that the average webmaster did not pick up on.

Some websites usually redirect the different variants of their domain, such for example, your website may redirect https://www.website.com to http://www.website.com

But, if you previously had page redirects set up on your HTTP site, then you’ll likely observe an arrangement like this:

  • http://website.com redirects to http://www.website.com
  • http://www.website.com redirect to https://www.website.com

If you have a non-www page on your website, you can set the www link to the non-www page to make the divert as desired. So, make sure that you have’ t all kinds of redirects like this on your older pages.

Missing backslash

Another common issue is getting a website to redirect to a hyperlink without a backslash at the end. For example, https://www.website.com/ page-one Cana redirects to https://www.website.com/ page-one.

However, let’s say you switch to a new page to correct it, https://www.website.com/page-two. Now you have a chain from https://www.website.com/page-one to https://www.website.com/page-one.

Canonical URL redirect

URL redirecting is a standard SEO technique. It is frequently utilized instead of a redirect to move visitors to a website’s targeted URL.

What you don’t want to have been a canonical URL that points to an internal page. It resulted in a workaround simplifying the redirect chain, which keeps you from keeping the desired URL or even dealing with a duplicate content concern.

How to Fix Redirect Chains

It may be time to learn how to fix redirect chains if you’d like them to be a severe issue. You could use various technical SEO tools to help with this process. For this objective, this article will deal with the use of one in particular: Screaming Frog.

How to find redirect chains

The next step is to determine what redirect chains and loops you have. When you sign in to Screaming Frog, search for and click the Redirect Chains device under Reports > Redirects > Redirect Chains. Go to the Develop > Redirect condition, Filter > Address, and enter the destination URL, which returns a 301 or 302 status code. Run the report to check the URL list in a redirect chain or loop.

You can use this feature to import this data to a spreadsheet in Excel or Google Sheets. Then you can use it as a template for the following step.

How to properly set up redirects for SEO

You have a list of backward and forward chains, and use the page’s name to initiate the investigation. If the issue is run-of-the-mill, like HTTP vs. HTTPS, you may have to change the 301 hyperlinks to go directly to the final page.

  • http://website.com redirects to https://www.website.com
  • http://www.website.com redirects to https://www.website.com
  • https://website.com redirects to https://www.website.com

You have an option if you have pages in a chain that are extended to newer ones. You can view the pages and choose whether they should be included or reestablished, so the chain goes through the current page.

Or, you can make the links on a site 40 years old obsolete to simplify it for the better. How you land and update old links will change based on your server, the admin, and their web development team. You must talk to your web admin or the person who controls the server privileges to make your web redirects and changes to them.

Setting up Redirects in WordPress

If you want a redirect on your WordPress site, building it on WordPress will create a plugin you can activate to set up this procedure with a couple of clicks of the mouse.

How to Remove a Redirect Chain

If you are acting on behalf of several redirect chains, all you will need to do is change the URL of the first return to the final destination rather than insert it into any brand-new redirects.

In practice, it means changing the redirect of URL A to URL C rather than URL B, skipping the intermediate step, and ensuring there is no loss of link juice or search engine optimization. If URL B is still backlinked by other sites, redirects from URL C can be kept in place.

Do not include the link between the older URL A and the newer URL C, as this connection is about the bridge between the two. If there is no longer any reason for them, delete the redirect entirely or delete it and the page entirely.

Be mindful of every 301 redirects after the first jump; such redirects cost you approximately 15 of link juice. Maximize your SERP by minimizing redirects whenever possible.

How to Prevent Redirect Chains

You should regularly examine your site with redirect software to keep track of redirect chains and help prevent them from developing.

To help you keep track of new URLs, you should use a spreadsheet or special computer software for this purpose. Updating computer software ensures that new URLs are redirected to the first 301 redirects rather than those available down the line in a redirection.

Breaking Bad (Chains)

It isn’t possible to completely navigate away from redirect chains via URL links, and others follow properties. The SEO process suffers the longer you run a lengthy access chain. Your best bet? Use complex redirect tools to stop such chains, divide them into smaller pieces, and create URL management solutions to decrease redirect risks.

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How many redirect hops are too many?

Search engines will limit how many you can use successive redirects to crawl particular websites. We recommend you exercise restraint when setting up additional redirects to hitch the website’s crawl. Never send a customer to a manufactured home. Always keep the customer on the original website.


How can you minimize redirect chains?

When setting up hyperlink chains, it is strongly recommended to keep these safety measures in mind: Follow these steps to prevent these hazards.

  • Instead of linking to an actual URL, link to one you trust.
  • Audit your redirecting regularly.

How can you see if there is a redirect chain?

If you want to examine a URL to see if it does have a chain of redirects, you can utilize Content King to locate the final intended destination URL. After that, it is straightforward to check to see if the link contains incoming redirects by looking for their incoming redirects. It would take time to see whether or not the incoming redirects are connected with incoming redirects.


In conclusion, it is essential to fix redirect chains to improve website performance. You can do it by using a 301 redirect user from the old URL to the new URL. Additionally, updating all links on the website to the new URL is essential. Finally, it is essential to test the website to ensure everything is working correctly.

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